Thursday, 29 January 2015

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This field-defining collection consolidates and builds momentum in the burgeoning area of affect studies. The contributors include many of the central theorists of affect—those visceral forces beneath, alongside, or generally other than conscious knowing that can serve to drive us toward movement, thought, and ever-changing forms of relation. As Lauren Berlant explores “cruel optimism,” Brian Massumi theorizes the affective logic of public threat, and Elspeth Probyn examines shame, they, along with the other contributors, show how an awareness of affect is opening up exciting new insights in disciplines from anthropology, cultural studies, geography, and psychology to philosophy, queer studies, and sociology. In essays diverse in subject matter, style, and perspective, the contributors demonstrate how affect theory illuminates the intertwined realms of the aesthetic, the ethical, and the political as they play out across bodies (human and non-human) in both mundane and extraordinary ways. They reveal the broad theoretical possibilities opened by an awareness of affect as they reflect on topics including ethics, food, public morale, glamor, snark in the workplace, and mental health regimes. The Affect Theory Reader includes an interview with the cultural theorist Lawrence Grossberg and an afterword by the anthropologist Kathleen Stewart. In the introduction, the editors suggest ways of defining affect, trace the concept’s history, and highlight the role of affect theory in various areas of study.

Contributors
Sara Ahmed
Ben Anderson
Lauren Berlant
Lone Bertelsen
Steven D. Brown
Patricia Ticineto Clough
Anna Gibbs
Melissa Gregg
Lawrence Grossberg
Ben Highmore
Brian Massumi
Andrew Murphie
Elspeth Probyn
Gregory J. Seigworth
Kathleen Stewart
Nigel Thrift
Ian Tucker
Megan Watkins

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  • Published on: 1602
  • Binding: Paperback

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Tuesday, 27 January 2015

[W822.Ebook] PDF Download Equine Exercise Physiology 2, by J. R. Gillespie

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  • Sales Rank: #10164338 in Books
  • Brand: Brand: Iceep Pubns
  • Published on: 1987-11
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 810 pages
Features
  • Used Book in Good Condition

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[Q393.Ebook] PDF Ebook Venture Capital and Private Equity: A Casebook, by Josh Lerner, Felda Hardymon, Ann Leamon

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Venture Capital and Private Equity: A Casebook, by Josh Lerner, Felda Hardymon, Ann Leamon

The 5th edition of Lerner's Venture Capital and Private Equity: A Casebook continues to present the important historical cases of private equity while incorporating a number of new relevant and timely cases from previous best-selling issues. It includes more cases relevant to the texts four main goals: understanding the ways in which private equity firms work, applying the key ideas of corporate finance to the industry, understanding the process of valuation, and critiquing valuation approaches of the past and present- an approach which has proved very successful over the past four editions.

This casebook contains cases and notes designed to provide an understanding of the history of the private equity industry's development and the workings of the industry today. By explaining the industry on a case-by-case basis, this text promises to address the critical question of whether gains made in recent years have been sustained and how firms will respond to the current opportunities and challenges. 

  • Sales Rank: #361227 in Books
  • Published on: 2012-02-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 8.20" l, 2.60 pounds
  • Binding: Hardcover
  • 576 pages

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8 of 8 people found the following review helpful.
A Synopsis of the PE books on the market
By AA
Having been through the CFA program, I have seen a lot of finance textbooks in my lifetime. This book is the best in its field. New to private equity, I purchased this book, Inside PE, King of Capital, Private Equity 4.0, Introduction to PE, Masters of PE and VC, Applied M&A.

If you were to only buy and read one, read this textbook, especially if you are an LP. It does go into detail with many GP case studies, but most the issues that will be dealt with by an LP are all covered.

Applied M&A, the one I haven't read, but very applicable for a GP analyst.

Masters: some fables from historic GP's. Good history if you have the time. Light reading.

Intro to PE: lots of facts and figures about the PE market as a whole, some very grainy history on PE.

PE 4.0: Read my review - don't waste your time.

King of Capital: lots of interesting history of the industry from the perspective of Blackstone. Gain insight into what makes PE tick, its cycles, and the politics inside a large PE firm. Also a light read.

Inside PE: By an LP, for an LP. A good starter book for an LP with little time. Discusses all the major points and spends a lot of time on how-to and issues with reporting on your PE portfolio.

To sum up: For an LP, read VC & PE (a case book), Inside PE, and some of the other light reads on the train for fun. Lastly, if you want some good red flags of the type of people you don't want to give your Foundation money to, read, "Why Smart Executives Fail".

7 of 7 people found the following review helpful.
Good contents
By Hirofumi Susaki
This text book includes a lot of cases. I used this book to learn P/E M&A cases.
Especially, a lot of international cases are in this so I can recommend any students who want to learn VC and PE deals.

1 of 1 people found the following review helpful.
Good book! And managed to find it form less ...
By A.D. Rose
Good book! And managed to find it form less than $80. Not worth paying more than that, even $80 is a bit much.

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Monday, 26 January 2015

[R168.Ebook] Download David Busch's Compact Field Guide for the Nikon D7200, by David D. Busch

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Throw away those cheat sheets and fold-out command cards! David Busch’s Compact Field Guide for the Nikon D7200 condenses the most essential reference information about the Nikon D7200 in a handy size that can be tucked into a camera bag and carried anywhere. Inside are explanations of when and why to use each setting and option―information that’s missing from cheat sheets and the book packaged with the camera. This complement to David Busch’s comprehensive full size guidebook details key adjustments for the D7200’s upgraded autofocus system, and details use of its Wi-Fi and Near Field Communications (NFC) to link the camera to computers and iOS or Android smart devices.
Filled with detailed how-to steps and full-color illustrations, David Busch’s Compact Field Guide for the Nikon D7200 covers all the camera’s features, including advanced details of setup, exposure, use of electronic flash, and more. Also included is the handy visual guide to the D7200, with close-up photos and descriptions of the camera’s essential features and controls, accompanied by the author’s recommended settings for every menu entry. With best-selling photographer and mentor David Busch’s field guide in your camera bag, you’ll quickly have full creative mastery of your camera’s capabilities, whether you’re shooting on the job, taking pictures as an advanced enthusiast, or are just out for fun.

  • Sales Rank: #108563 in Books
  • Published on: 2015-10-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.10" h x .40" w x 5.40" l, .0 pounds
  • Binding: Paperback
  • 208 pages

About the Author
With more than two million books in print, David D. Busch is the world’s #1 best-selling camera guide author, with more than 100 guidebooks for Nikon, Canon, Sony, Olympus, Pentax, and Panasonic cameras, and many popular books devoted to digital photography and imaging techniques. His best-sellers include Digital SLR Cameras and Photography for Dummies, which has sold more than 300,000 copies in five editions, and Mastering Digital SLR Photography, now in its Fourth Edition. The graduate of Kent State University is a former newspaper reporter/photographer, and operated his own commercial photo studio, shooting sports, weddings, portraits, fashion, architecture, product photography, and travel images. For 22 years he was a principal in CCS/PR, Inc., one of the largest public relations/marketing firms based in San Diego, working on press conferences, press kits, media tours, and sponsored photo trade magazine articles for Eastman Kodak Company and other imaging companies. His 2500 articles and accompanying photos have appeared inside and on the covers of hundreds of magazines, including Popular Photography, Rangefinder, and Professional Photographer. For the last decade, Busch has devoted much of his time to sharing his photographic expertise, both in publications, and in seminar/workshops he hosts at the Cleveland Photographic Society School of Photography. He has been a call-in guest for 21 different radio shows nationally and in major markets, including WTOP-AM (Washington), KYW-AM (Philadelphia), USA Network (Daybreak USA), WPHM-AM (Detroit), KMJE-FM (Sacramento), CJAD-AM (Montreal), WBIX-AM (Boston), ABC Radio Network (Jonathan & Mary Show). He’s also been a call-in guest for one Canadian television show, and appeared live on Breakfast Television in Toronto, the Today Show of the Great White North. With a total of more than 200 books to his credit, Busch has had as many as five books appear simultaneously in the Amazon.com Top 25 Digital Photography Books, and when Michael Carr of About.com named the top five digital photography books for beginners, the initial #1 and #2 choices were Busch’s Digital Photography All-in-One Desk Reference for Dummies and Mastering Digital Photography. His work has been translated into Arabic, Spanish, Chinese, Japanese, Portuguese, Bulgarian, German, Italian, French, and other languages. Busch’s Web portal is www.dslrguides.com

Most helpful customer reviews

3 of 3 people found the following review helpful.
Buy it!
By butchyg73
Great book to keep in the bag. It's informative and concise. The authors signature was pretty cool too considering the camera and book was a gift. It's a must have for novice photography enthusiasts with a 7200.

2 of 2 people found the following review helpful.
Five Stars
By Amazon Customer
David writes very good guide books and this is another one.

2 of 2 people found the following review helpful.
Good Value, good book.
By Sd
Much better than original book, easy to understand.

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Friday, 16 January 2015

[V967.Ebook] PDF Download Berne e Levy. Fisiologia (Em Portuguese do Brasil), by Bruce M.^Levy, Matthew N. Berne Robert M.^Koeppen

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Berne e Levy. Fisiologia (Em Portuguese do Brasil), by Bruce M.^Levy, Matthew N. Berne Robert M.^Koeppen

Com ilustra��es multicoloridas, este livro permite o dom�nio das tend�ncias em fisiologia e medicina. A obra utiliza um enfoque baseado em sistema org�nico para descrever todos os mecanismos que regulam as fun��es do corpo. Inclui - observa��es experimentais e exemplos; material complementar on-line em ingl�s para professores; material complementar on-line para estudantes com conte�do do livro, banco de imagens, banco de testes e links de integra��o.

  • Published on: 2009
  • Dimensions: 1.50" h x 8.35" w x 10.94" l,
  • Binding: Hardcover

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Thursday, 15 January 2015

[J529.Ebook] Download Ebook A Balanced Introduction to Computer Science, by David Reed

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A Balanced Introduction to Computer Science, by David Reed

  • Sales Rank: #10043833 in Books
  • Published on: 2005-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.93" h x .84" w x 8.15" l, 2.95 pounds
  • Binding: Paperback

Most helpful customer reviews

8 of 8 people found the following review helpful.
GETTING THE BASICS DOWN!
By Mark Z. Filter
This book was required for a college course. It is a great book to learn about Computer Science in general. The book focuses on the internet and creating basic Web-pages. You will learn how to work with JavaScript and HTML code. You gain the knowledge to generally understand how to possibly make a Forum website. The book stresses text/number input, manipulation of text/numbers, and then output of text/numbers in various ways. You will learn about the history of the internet, the difference between what the Internet is and the World Wide Web. Yes, there is a difference! The drawback to this book is that there are a lot of type-o's in the code examples. You will learn enough in the book to be able to proof read the example, but it may cause you some headaches.

4 of 4 people found the following review helpful.
Good Book, if a little expensive
By Amazon Customer
I had to buy this book for class, and I've been trudging through the exercises for the last month. Reed does a good job of explaining things and starting with basics and then building on them. I don't ever stress about the exercises, because in general they are rather easy, though they do consistently take longer than I expect them to take. Good for learning HTML & Javascript basics.

2 of 2 people found the following review helpful.
Well rounded computer science book
By Anthony M. Decanti
This book has a well balanced approach to explaining the topic of computer science. The author covers the history of computer science along with real world applications. The book breaks down key computer science topics with good diagrams and easy to understand language in addressing issues like the internet, networking, the internal workings of computers, and application development. In addition, the book provides thought provoking questions and introduces example programs that help the reader solidify their understanding of the concepts. I recommend this book to anyone trying to grasp the world of computer science.

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Lonely Planet Pakistan, by John King, David St Vincent

Lonely Planet's "Travel Survival Kits" cover one country, or a small group of countries, in depth, with travel and accommodation options to suit a range of budgets. These guides are designed to be easy to use, providing practical travel information in a lively, entertaining style. Features of this series include: cultural and historical background; detailed maps of cities, towns and rural areas; information on getting there and getting around; practical information on every aspect of travel; health and safety advice; information on local cuisine; advice on customs and etiquette; key words, phrases and basic grammar of local languages; and names of places, restaurants and hotels in foreign script where applicable.

  • Sales Rank: #3639568 in Books
  • Published on: 1993-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.25" h x 5.25" w x .75" l,
  • Binding: Paperback
  • 432 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Would be great with a new updated issue

29 of 31 people found the following review helpful.
the maps need help
By Joshua Winters
I just returned from two months in Pakistan, and I primarily used the Lonely Planet. Using the Lonely Planet for travel can tend to give one the feeling that all countries look and taste the same, and are inhabited by mostly backpackers and english-speaking hotelkeepers. The hotels recommended manage to sustain a surprisingly similar clientele throughout the Middle East and South Asia at least, and it starts to wear thin after a bit. The maps of many cities were not up to LP standards, Peshawar's Old City being a notable example. The Rawalpindi section could use an update, and I must say that the food recommendations generally seem to be stabs in the dark, in which case one is better off stabbing in the dark according to his own tastes. Accomodation selection criteria must be devoid of any Architectural or historical interest factors, but is quite successfully utilitarian. Many wonderfully intriguing and inexpensive old hotels are skipped. The ubiquity of this guide tends to ghetto the Western backpackers in little enclaves, useful both if you wish to avoid them like the plague, or you relish their company. The historical notes are surprisingly knowledgeable in most areas, though some notes concerning the British Raj period are either tritely anti-colonial or of dubious veracity, sometimes both. The Paksitani bureaucracy is a much more flexible entity than the authors would suggest, and things like Foreigner's Registration and exit taxes are not necessarily carved in stone. In conclusion, this guide definitely caters to the trek-minded eco-groover, with disproportionate emphasis laid on the Northern Areas, and on repeating tired environmentalist mantras.

6 of 6 people found the following review helpful.
Loved every minute of my trip to Pakistan
By StarStruck
This book made my trip BRILLIANT. Do not believe what you read in mainstream press. Go visit Pakistan !! Much more interesting than India.

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Friday, 9 January 2015

[P801.Ebook] Ebook The Bacchae and Other Plays (Penguin Classics), by Euripides

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The Bacchae and Other Plays (Penguin Classics), by Euripides

The plays of Euripides have stimulated audiences since the fifth century BC. This volume, containing Phoenician Women, Bacchae, Iphigenia at Aulis, Orestes, and Rhesus
completes the new editions of Euripides in Penguin Classics.

  • Features a general introduction, individual prefaces to each play, chronology, notes, bibliography, and glossary

  • Sales Rank: #27428 in Books
  • Brand: Euripides/ Davie, John (TRN)/ Rutherford, Richard (INT)
  • Published on: 2006-07-25
  • Released on: 2006-07-25
  • Original language: Ancient Greek
  • Number of items: 1
  • Dimensions: 7.84" h x .99" w x 5.10" l, .71 pounds
  • Binding: Paperback
  • 432 pages

Language Notes
Text: English, Greek (translation)

From the Back Cover
Euripides (c.484-406 B.C.) was the most controversial of the three great Greek tragedians and the most modern. His major themes- religious scepticism, the injustices suffered by women and the destructive folly of war-are issues still vitally important today.

About the Author
Euripides, the youngest of the three great Athenian playwrights, was born around 485 BC of a family of good standing. He first competed in the dramatic festivals in 455 BC, coming only third; his record of success in the tragic competitions is lower than that of either Aeschylus or Sophocles. There is a tradition that he was unpopular, even a recluse; we are told that he composed poetry in a cave by the sea, near Salamis. What is clear from contemporary evidence, however, is that audiences were fascinated by his innovative and often disturbing dramas. His work was controversial already in his lifetime, and he himself was regarded as a ‘clever’ poet, associated with philosophers and other intellectuals. Towards the end of his life he went to live at the court of Archelaus, king of Macedon. It was during his time there that he wrote what many consider his greates work, the Bacchae. When news of his death reached Athens in early 406 BC, Sophocles appeared publicly in mourning for him. Euripides is thought to have written about ninety-two plays, of which seventeen tragedies and one satyr-play known to be his survive; the other play which is attributed to him, the Rhesus, may in fact be by a later hand.

Most helpful customer reviews

14 of 16 people found the following review helpful.
Essential but...
By Ryan Kouroukis
Vellacott's translations of Euripides are the greatest voice anyone has given Euripides...

This last volume contains high voltage energy! The Bacchae is his masterpiece and the main attraction!

The only thing about this edition is that Vellacott in the 1970's revised his original putting much of the text into verse, and taking out the original prose. I find the 1954 original much much better, it is more readable and exciting than his changes.

You must however look in the copyright page (towards the front of the book) to find out which print is the original 1954 version of the plays, because Penguin has a dozen of subsequent re-prints that have exactly the same front cover!

This may not matter to those starting out with Euripides but to me it is a big difference and enough for me to let you all know.

Thanks

2 of 2 people found the following review helpful.
Easy To Digest Translation
By Edward J. Barton
This collection of 4 plays by Euripides includes Helen, The Women of Troy, the Baccae and Ion. There is a common theme running through the plays - the roles of war and violence in human nature.

The translation is very easy to read in common English, and the introduction is well written and gives the reader a good general overview of the 4 plays. Ion is a look at the role of faith in life, and the differences and difficulties in reconciling the reality of living with the demands of religion. The Women of Troy and Helen revolve around the Trojan War, and the horrors and absurdities that war causes mankind. Finally, the Bacchae explores religous violence and the dangers of mass hysteria and group think.

In all it is a very readable and very entertaining translation with messages understandable and applicable to modern man.

1 of 1 people found the following review helpful.
Greek Drama
By Claudia Saatchi
Euripides is one of the great playwrights of classical Greece and with this collection (in translation) you have his complete works - as far as they exist.

I bought it because I am writing a series of poems based on Dionysus to accompany an exhibition by Mike Healey in Corfu early next year but you should buy this if you want to touch base with the ancient origins of great drama.

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How to Play with Your Children : And When Not To, by Brian Sutton-Smith

  • Sales Rank: #7668078 in Books
  • Published on: 1974
  • Binding: Paperback

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Thursday, 8 January 2015

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  • Published on: 2002-03-30
  • Binding: Hardcover

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Monday, 5 January 2015

[N383.Ebook] Free PDF Online Marketing: A User's Manual, by Murray Newlands

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This is Your Complete Manual of Digital Marketing Magic.

How do you stay in front when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you'll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?

Murray Newlands is a leading international digital marketing advisor. He consults with companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers, and networks since then. He speaks regularly at social media and marketing events in the US and the UK.

  • Sales Rank: #50918 in Audible
  • Published on: 2012-12-25
  • Format: Unabridged
  • Original language: English
  • Running time: 393 minutes

Most helpful customer reviews

9 of 9 people found the following review helpful.
The Best Book on Online Marketing for Small Business Owners!
By J. Latour
Online Marketing: A User's Manual by Murray Newlands is an outstanding book on online marketing. This book tells you what you need to know, how to do it, and what the future holds in online marketing.

Newlands book is 230 pages long and includes 10 chapters. The chapters talk about all of these topics: Social Media, digital branding, websites, blogging, online PR and blogger outreach, video marketing, SEO, e-mail marketing, affiliate marketing, and digital advertising.

The whole book rocks! Murray even has an entertaining Foreword by Chris Brogan.

This is the "how-to" of online marketing and Newlands gives you all the information you need to succeed in pursuing this type of career.

Chapter 6 is on Video Marketing and where I learned the most about a topic I knew very little of. Murray's book tells you exactly how video marketing works, why it's important and how to do it. This is my favorite part of the book, and the most useful for small business owners that want to learn on how to do video marketing.

In Chapter 8 on E-mail Marketing, Murray gives you the blueprint of an e-mail marketing campaign, how to get it to work, use it, track it, how other companies use it, advanced uses, what the future holds in this untapped market, and the tools and resources to make it happen. This chapter alone was worth the price of the book!

I have read numerous books on online marketing, and this manual is my top 5 list. Reviewed on IntelJim dot com.

8 of 8 people found the following review helpful.
Excellent Book for Beginners and Pro's
By Amazon Customer
Absolutely loved this book. A great one to have on the shelf and to refer to when doing any online marketing!

I turned to this book because I know a lot about online marketing but I needed to regroup and organise my thoughts about the online marketing strategies I'm using on my site. Not only do I feel more than ready to write a new online marketing strategy for my company, this book has inspired me to be more creative and try new things in the online marketing sphere.

A well planned, organised, to the point book, that gives you exactly what you need to get you started or help you develop you online marketing plan.

3 of 4 people found the following review helpful.
Good gift for online beginners
By Scott James
I've recommended this book to my clients more than once. I teach social media and content strategy workshops and afterward people frequently come up to me and ask for a book they can work out of to get their online marketing going. It's ideal because it walks through the basics from a variety of angles.

The best part is that Murray tells you how the pieces fit together. For example, he has chapters on SEO, blogging, and online PR, and he not only covers the background on how to do each of them but also how they influence and relate to each other. Even more, he draws connections between new topics like social media and video marketing to older but still relevant approaches like affiliate marketing and email outreach.

If your friend is asking where to start with online marketing, send them this book. If your friend is transitioning from offline to online marketing, send them this book. And if that friend is you, I recommend it.

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Sunday, 4 January 2015

[P917.Ebook] Ebook Free Six Sigma: The Breakthrough Management Strategy Revolutionizing the World's Top Corporations, by Mikel Harry, Richard Schroeder

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Six Sigma:  The Breakthrough Management Strategy Revolutionizing the World's Top Corporations, by Mikel Harry, Richard Schroeder

The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.

Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.

What is Six Sigma? It is first and foremost a business process that enables companies to increase profits dramatically by streamlining operations, improving quality, and eliminating defects or mistakes in everything a company does, from filling out purchase orders to manufacturing airplane engines. While traditional quality programs have focused on detecting and correcting defects, Six Sigma encompasses something broader: It provides specific methods to re-create the process itself so that defects are never produced in the first place.

Most companies operate at a three- to four-sigma level, where the cost of defects is roughly 20 to 30 percent of revenues. By approaching Six Sigma--fewer than one defect per 3.4 million opportunities--the cost of quality drops to less than 1 percent of sales.

This is because the highest quality also results in the lowest costs. When GE reduced its costs from 20 percent to less than 10 percent, it saved a billion dollars in just two years--money that goes directly to the bottom line. This is the reason Wall Street and corporations as diverse as Sony, Ford, Nokia, Texas Instruments, Canon, Hitachi, Lockheed Martin, American Express, Toshiba, DuPont, and Polaroid have embarked on corporate-wide Six Sigma programs.

Six Sigma should be of paramount importance to every forward-thinking executive and manager determined to make their company world-class in their industry.

  • Sales Rank: #767003 in Books
  • Brand: Doubleday Business
  • Published on: 1999-12-28
  • Released on: 1999-12-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.55" h x 1.05" w x 6.49" l, 1.10 pounds
  • Binding: Hardcover
  • 320 pages
Features
  • Great product!

Amazon.com Review
Mikel Harry and Richard Schroeder think they've figured out a management program that really works. While at Motorola in the 1980s, they helped pioneer Six Sigma, a process that "guides companies into making fewer mistakes in everything they do--from filling out a purchase order to manufacturing airplane engines." Since then, the two have left Motorola and have turned Six Sigma into a lucrative business that saw over $100 million in consulting contracts in 1998. And now the book.

In Six Sigma: The Breakthrough Management Strategy Revolutionizing the World's Top Corporations, Harry and Schroeder explain Six Sigma and show how it's working at companies such as General Electric, Polaroid, and Allied Signal. The authors contend that most companies today are working at a "sigma" level of between 3.5 and 4, and that with just a one-sigma shift, companies will experience "a 20 percent margin improvement, a 12 to 18 percent increase in capacity, a 12 percent reduction in the number of employees," as well as "a 10 to 30 percent capital reduction." Sigma is a quality metric that counts the number of defects per million opportunities (DPMO). For example, a sigma level of 3.5 means that a process has 22,700 DPMO; a sigma level of 4.5, 1,350 DPMO; and a perfect six sigma, 3 DPMO.

At the heart of Six Sigma is the notion that quality saves money--lots of money. Harry and Schroeder argue that for most companies "the cost of quality is roughly 25 to 40 percent of sales revenue ... at six sigma the cost of quality declines to less than one percent of sales revenue." The idea is not to create quality-assurance programs but to eliminate the need for them altogether. When a company is operating at six sigma, costs that would otherwise go to inspection, rework, warranties, and customer service drop to the bottom line. Six Sigma is a compelling concept that many companies have tied their futures to. Well written, this book is a great introduction for investors, managers, and anyone who sees Six Sigma on the horizon. --Harry C. Edwards

From Library Journal
A hot new management tool; from the cofounders of the Six Sigma Academy, Inc.
Copyright 1999 Reed Business Information, Inc.

Review
What the business world is saying about Six Sigma:

"[Six Sigma] is the most important initiative GE has ever undertaken--it is part of the genetic code of our future leadership."
--Jack Welch, CEO, GE

"We've taken the difficult but basic Six Sigma skill of reducing defects and applied it to every business process, from inventing and commercializing a new product all the way to billing and collections after the product is delivered. Just as we think we've generated the last dollar of profit out of a business, we uncover new ways to harvest cash as we reduce cycle times, lower inventories, increase output, and reduce scrap. The results are better and more competitively priced products, more satisfied customers who give us more business, and improved cash flow."
--Larry Bossidy, CEO,��AlliedSignal

"The [Six Sigma] Breakthrough Strategy gives new structure to the tools we already had. Structure has been the key element missing in Polaroid's drive for quality. I keep telling my people that the Breakthrough Strategy cookbook tells us how to use time-tested ingredients in new ways--For us, the results from the Breakthrough Strategy have been quick and powerful."��--Mike Hart, Black Belt engineer, Polaroid

"Mikel Harry's innovation of Breakthrough Strategy has taken quality into America's boardrooms. While Dr. Deming's theory of profound knowledge built management awareness and Dr. Juran's trilogy helped to establish the foundation of a solid quality 'science,' Dr. Harry has demonstrated how to make theory become practice at companies like Motorola,��ABB,��AlliedSignal, and GE."
--Gregory Watson, President,��American Society for Quality

Most helpful customer reviews

118 of 119 people found the following review helpful.
A Well-Written Appetizer but No Entree Included
By Chris Mastro
A well-written book that gives insight into what 'Six Sigma' is all about - a change strategy for relentlessly driving defects out of your products, processes and services to increase profitability. It's about leadership and a structured, data-based approach to problem solving. Having been a Wave 1 Black Belt at AlliedSignal during the launch of Six Sigma, I can verify that the Breakthrough methodology (DMAIC)really does work. For those of you who have been through numerous 'TQ initiatives' and countless SPC campaign with no real impact on business performance, the case studies presented in this book are enlightening.
On the negative side, for those who want a complete A to Z textbook on how to implement Six Sigma in their own organization, prepare to be disappointed. No information is provided on the statistical tools that go hand-in-hand with the DMAIC roadmap (I guess the Six Sigma Academy can't give away all their secrets).
In summary, thumbs up if you want an overview and real-life examples of what Six Sigma is all about. Thumbs down in you want a detailed textbook or reference book on the subject.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
What was good

5 of 7 people found the following review helpful.
Free Advertisement
By Ihab Ibrahim Amer
From my prespective, readers who purchase a book on Six Sigma are somehow experienced on Quality processes and want to learn more on the topic. However, this book is a total dissapointemet, as it is more of advertisement than knowlege. The author could have written ten pages to describe what was said on 281 pages! All that was written were Black Belts, how vital were they to the process. No emphasis on the Six Segma process, no description of the mechanism from an engineering prespective. It is more of 'Six Segma is the best and we can deliver the impossible' approach! For me this could be a good Novel to read, not for serious Managers.

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